Digital Marketing, Search Engine Optimization and Marketing
Digital marketing or online marketing as it is popularly known is a tool to carry on marketing for our product online.
Direct email marketing, search engine optimization and search engine marketing are few of the tools which come under this category. They are becoming more and more common in the online world. It is a very popular form of advertising,
Media is important now because we have access to a large number of data and more and more people are having access to this large data. They often view and review the data pertaining to customers tastes, ever changing choices, etc.
Other forms of marketing include text messaging, mobile apps, electronic billboards, digital television and radio messages. All are powerful tools to enhance our visibility to the customers.
Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers.
From your website itself to your online branding assets -- digital advertising, email marketing, online brochures, and beyond -- there's a huge spectrum of tactics and assets that fall under the umbrella of digital marketing. And the best digital marketers have a clear picture of how each asset or tactic supports their overarching goals.
So What Exactly is Digital Marketing?
It is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers.
From your website itself to your online branding assets -- digital advertising, email marketing, online brochures, and beyond -- there's a huge spectrum of tactics and assets that fall under the umbrella of digital marketing. And the best digital marketers have a clear picture of how each asset or tactic supports their overarching goals.
Here's a quick rundown of some of the most common assets and tactics:
Assets
Your website
Blog posts
eBooks and whitepapers
Infographics
Interactive tools
Social media channels (Facebook, LinkedIn, Twitter, Instagram, etc.)
Earned online coverage (PR, social media, and reviews)
Online brochures and lookbooks
Branding assets (logos, fonts, etc.)
Tactics
Search Engine Optimization (SEO)
The process of optimizing your website to 'rank' higher in search engine results pages, therefore increasing the amount of organic (or free) traffic that your website receives. (Read this post to teach yourself SEO in 30 days.)
Content Marketing
The creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation, or customers. (Learn what goes into a modern content marketing strategy here.)
Inbound Marketing
Inbound marketing refers to the 'full-funnel' approach to attracting, converting, closing, and delighting customers using online content.
Social Media Marketing
The practice of promoting your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business. (Discover 41 resources for learning how to leverage social media marketing here.)
Pay-Per-Click (PPC)
A method of driving traffic to your website by paying a publisher every time your ad is clicked. One of the most common types of PPC is Google AdWords.
Affiliate Marketing
A type of performance-based advertising where you receive commission for promoting someone else's products or services on your website.
Native Advertising
Native advertising refers to advertisements that are primarily content-led and featured on a platform alongside other, non-paid content. BuzzFeed sponsored posts are a good example, but many people also consider social media advertising to be 'native' -- for example, Facebook and Instagram advertising.
Marketing Automation
Marketing automation refers to the software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks such as emails, social media, and other website actions.
Email Marketing
Companies use email marketing as a way of communicating with their audiences. Email is often used to promote content, discounts and events, as well as to direct people towards the business' website. (Check out these 15 successful email marketing campaigns for inspiration.)
Online PR
Online PR is the practice of securing earned online coverage with digital publications, blogs, and other content-based websites. It's much like traditional PR, but in the online space.
What's the Difference Between Digital Marketing and Inbound Marketing?
On the surface, the two seem similar: Both occur primarily online, and both focus on creating digital content for people to consume. So what's the difference?
The term 'digital marketing' doesn't differentiate between push and pull marketing tactics (or what we might now refer to as 'inbound' and 'outbound' methods). Both can still fall under the umbrella of digital marketing.
Digital outbound tactics aim to put a marketing message directly in front of as many people as possible in the online space -- regardless of whether it's relevant or welcomed. For example, the garish banner ads you see at the top of many websites try to push a product or promotion onto people who aren't necessarily ready to receive it.
On the other hand, marketers who employ digital inbound tactics use online content to attract their target customers onto their websites by providing assets that are helpful to them. One of the simplest yet most powerful inbound digital marketing assets is a blog, which allows your website to capitalize on the terms which your ideal customers are searching for.
Ultimately, inbound marketing is a methodology that uses digital marketing assets to attract, convert, close, and delight customers online. Digital marketing, on the other hand, is simply an umbrella term to describe online marketing tactics of any kind, regardless of whether they're considered inbound or outbound.
Does Digital Marketing Work for All Businesses? B2B and B2C?
Digital marketing can work for any business in any industry. Regardless of what your company sells, digital marketing still involves building out buyer personas to identify your audience's needs, and creating valuable online content. However, that's not to say that all businesses should implement a digital marketing strategy in the same way.
Frieder Neidlinger
Friday, May 31, 2019
Thursday, May 30, 2019
Recycling Mistakes You May Be Making
Recycling Mistakes You May Be Making
Reduce, Reuse, Recycle is a mantra adopted by many. The benefits of recycling are many, yet according to the Environmental Protection Agency (EPA), only 34.5 percent of what Americans discard gets recycled. What's more, many people who regularly recycle may be unaware that they're making mistakes. Are you recycling properly? Read on to learn what you may be doing wrong and how to become a recycling pro.
Mistake #1: Thinking something cannot be recycled
Many people toss things in the trash that can and should be recycled or upcycled. With a little bit of investigating, you can drop certain household item at recycling centers, arrange to have your items picked up, or donate them. Crayons, for example, can be donated to needy children, children's hospitals, or sent to the National Crayon Recycle Program. According to GreenAmerica.org, the following are just a few of the common items that should be recycled and kept away from landfills:
Appliances
Mattresses
Corks
Ink Cartridges
Aluminum Foil/pie plates/trays
Crayons
Holiday Lights
Water filters
For a complete list of items that can be recycled and how to recycle them, visit search.earth911.com.
Mistake #2: Tossing bottle caps in the trash
Until recently, we were instructed to remove all bottle caps from bottles before recycling. Caps from common household products, such as soda and water bottles are often made from polypropylene plastic (marked by the number 5 on containers) and many recycling facilities didn't have the proper equipment to recycle them. Improved recycling technology now makes it possible to recycle entire bottles - caps and all. Some - not all - facilities throughout Connecticut accept bottle caps. Check with your local recycling facility for more information.
Mistake #3: Filling your recycling bin with dirty pizza boxes
The cardboard box your pizza comes in is recyclable - if it's clean. Boxes covered with oil stains and stuck-on cheese makes a mess of the recycling process. Unlike plastics and glass (which uses heat during the recycling process) cardboard uses water to break down the fibers into a pulp. The oils released during the process ends up ruining the quality of batch that's being made into new paper and cardboard. Before putting your favorite pizza takeout box in the recycle bin cut or trim greasy spots.
Mistake #4: Recycling plastic shopping bags
Sure they're made of plastic, but plastic shopping bags are notorious for getting caught in the automatic sorting machines at recycling facilities. Once thought to be utilitarian, plastic bags are damaging the environment and recycling facility equipment! What should you do with your plastic bags? Many grocery and retail stores have bins to collect plastic bags.
Mistake #5: Putting shredded paper in the recycling bin
According to the Connecticut Department of Energy & Environmental Protection (DEEP), shredded paper is just as bad for recycling equipment as plastic shopping bags. That's because those tiny shreds of paper can clog up the machines and get mixed in and tangled with other recyclables. DEEP suggest shredding documents only when absolutely necessary. If you have shredded paper to get rid of, consider turning it into compost. Since wood-based paper is biodegradable, it will mix in nicely with your compost pile.
Mistake #6: All plastics aren't created equal
The numbers on the bottom of your plastic containers represent the type of material used and are a guide as to whether or not you can toss them in your home recycling bin. The following is a list of the common types of plastic and whether or not they can be recycled:
Number 1: polyethylene terephthalate; containers made from this material include soda bottles, water bottles, and peanut butter containers. Plastics marked number 1 can be put in your curbside recycling bin.
Number 2: high density polyethylene; milk jugs, fruit juice bottles, and shampoo/conditioner bottles are usually made from this material. Number 2 plastics can be put in your curbside recycling bin.
Number 3: vinyl or PVC; containers made from this material include detergent bottles, window cleaner bottles, and vinyl siding. Number 3 plastics are not picked up as part of your curbside recycling.
Number 4: low density polyethylene; dry cleaning bags, shopping bags, and squeezable bottles are made from this material. Number 4 plastics are usually not recycled through at-home curbside pick-up. Some laundry bags and shopping bags can be returned to the original place of business.
Number 5: polypropylene; yogurt containers, ketchup bottles, and straws are made from polypropylene. These plastics are sometimes recycled; ask your local recycling center.
Number 6: polystyrene; egg cartons and disposable cups and plates are made from polystyrene. Not all curbside recycling accepts number 6 plastics; consult your local recycling facility.
Number 7: miscellaneous materials: sunglasses, DVDs, and 5-gallon water bottles are made from number 7 miscellaneous plastics. These plastics are usually not picked up as part of your curbside recycling.
chicago
Reduce, Reuse, Recycle is a mantra adopted by many. The benefits of recycling are many, yet according to the Environmental Protection Agency (EPA), only 34.5 percent of what Americans discard gets recycled. What's more, many people who regularly recycle may be unaware that they're making mistakes. Are you recycling properly? Read on to learn what you may be doing wrong and how to become a recycling pro.
Mistake #1: Thinking something cannot be recycled
Many people toss things in the trash that can and should be recycled or upcycled. With a little bit of investigating, you can drop certain household item at recycling centers, arrange to have your items picked up, or donate them. Crayons, for example, can be donated to needy children, children's hospitals, or sent to the National Crayon Recycle Program. According to GreenAmerica.org, the following are just a few of the common items that should be recycled and kept away from landfills:
Appliances
Mattresses
Corks
Ink Cartridges
Aluminum Foil/pie plates/trays
Crayons
Holiday Lights
Water filters
For a complete list of items that can be recycled and how to recycle them, visit search.earth911.com.
Mistake #2: Tossing bottle caps in the trash
Until recently, we were instructed to remove all bottle caps from bottles before recycling. Caps from common household products, such as soda and water bottles are often made from polypropylene plastic (marked by the number 5 on containers) and many recycling facilities didn't have the proper equipment to recycle them. Improved recycling technology now makes it possible to recycle entire bottles - caps and all. Some - not all - facilities throughout Connecticut accept bottle caps. Check with your local recycling facility for more information.
Mistake #3: Filling your recycling bin with dirty pizza boxes
The cardboard box your pizza comes in is recyclable - if it's clean. Boxes covered with oil stains and stuck-on cheese makes a mess of the recycling process. Unlike plastics and glass (which uses heat during the recycling process) cardboard uses water to break down the fibers into a pulp. The oils released during the process ends up ruining the quality of batch that's being made into new paper and cardboard. Before putting your favorite pizza takeout box in the recycle bin cut or trim greasy spots.
Mistake #4: Recycling plastic shopping bags
Sure they're made of plastic, but plastic shopping bags are notorious for getting caught in the automatic sorting machines at recycling facilities. Once thought to be utilitarian, plastic bags are damaging the environment and recycling facility equipment! What should you do with your plastic bags? Many grocery and retail stores have bins to collect plastic bags.
Mistake #5: Putting shredded paper in the recycling bin
According to the Connecticut Department of Energy & Environmental Protection (DEEP), shredded paper is just as bad for recycling equipment as plastic shopping bags. That's because those tiny shreds of paper can clog up the machines and get mixed in and tangled with other recyclables. DEEP suggest shredding documents only when absolutely necessary. If you have shredded paper to get rid of, consider turning it into compost. Since wood-based paper is biodegradable, it will mix in nicely with your compost pile.
Mistake #6: All plastics aren't created equal
The numbers on the bottom of your plastic containers represent the type of material used and are a guide as to whether or not you can toss them in your home recycling bin. The following is a list of the common types of plastic and whether or not they can be recycled:
Number 1: polyethylene terephthalate; containers made from this material include soda bottles, water bottles, and peanut butter containers. Plastics marked number 1 can be put in your curbside recycling bin.
Number 2: high density polyethylene; milk jugs, fruit juice bottles, and shampoo/conditioner bottles are usually made from this material. Number 2 plastics can be put in your curbside recycling bin.
Number 3: vinyl or PVC; containers made from this material include detergent bottles, window cleaner bottles, and vinyl siding. Number 3 plastics are not picked up as part of your curbside recycling.
Number 4: low density polyethylene; dry cleaning bags, shopping bags, and squeezable bottles are made from this material. Number 4 plastics are usually not recycled through at-home curbside pick-up. Some laundry bags and shopping bags can be returned to the original place of business.
Number 5: polypropylene; yogurt containers, ketchup bottles, and straws are made from polypropylene. These plastics are sometimes recycled; ask your local recycling center.
Number 6: polystyrene; egg cartons and disposable cups and plates are made from polystyrene. Not all curbside recycling accepts number 6 plastics; consult your local recycling facility.
Number 7: miscellaneous materials: sunglasses, DVDs, and 5-gallon water bottles are made from number 7 miscellaneous plastics. These plastics are usually not picked up as part of your curbside recycling.
chicago
Wednesday, May 29, 2019
Basic Travel Blog Advice
Basic Travel Blog Advice
Whether you are considering starting a travel blog or have already started one, there are tips, tricks, and advice about travel blogging at any stage. Starting a travel blog can be both beneficial and rewarding in the long run. There are thousands of travel blogs on the internet, and none of them are exactly the same. With some travel blog guidance, you can learn how to start-up and maintain a unique travel website or blog.
If you are considering starting a travel blog, there are several great reasons to move forward with your idea. Not only can you document your own travels, but also with a travel site, you will be able to connect to other travelers worldwide. Keeping friends and family up-to-date with pictures and stories is easier with a blog, as long as you keep your blog current. This way, you can avoid mass e-mails and a crowded e-mail inbox.
The travel and blogging community is a welcoming one, and also a great resource for networking before, during, and after your travels. Planning your trips may also be easier and more organized because other travelers can provide input and advice on different locations.
One of the most compelling reasons people start a travel website or blog is for the the possible financial gain. There is useful travel blog advice that may allow you to make a bit of extra money while leisurely writing posts and posting photos of your travels. You probably won't make a living off a single blog but might be able to save up some beer money or help finance part of your next trip.
Starting up your blog may seem like the hardest step in the process to having a successful travel website, but maintaining a travel blog is also an important part. By setting up a weekly posting schedule, you will ensure consistency. That way, your readers will keep coming back for more. Of course times may get busy, so it is OK to take a break once in a while. For example, if you post once a week for 6 weeks, you can take a one-week break. By organizing a schedule for yourself, you will save time, find a rhythm to posting, decrease your stress, increase your focus, and have fun all at the same time.
While maintaining your travel site, social networks can certainly be useful to expanding your readership as well. Establishing a consistent persona across all of the social networks you use and are a part of will help people relate to you on a more personal level, and this will compel them to follow your travel site or blog. As with your blogging, it is important to be consistent on social networking sites as well. Have a purpose, and be sure that your updates, tweets, and stumbles are all related to your travel blog in some capacity.
Following this travel web log advice is important to start and to maintain a successful and intriguing travel web log. In a time when there are numerous travel blogs on the internet, it is important to keep yours interesting and fresh. You can ensure a strong following by staying positive, staying consistent, and staying connected to your readers. Set aims for yourself and for your travel blog, and be sure that you are always working toward a higher goal and have a clear direction.
travel blog
Whether you are considering starting a travel blog or have already started one, there are tips, tricks, and advice about travel blogging at any stage. Starting a travel blog can be both beneficial and rewarding in the long run. There are thousands of travel blogs on the internet, and none of them are exactly the same. With some travel blog guidance, you can learn how to start-up and maintain a unique travel website or blog.
If you are considering starting a travel blog, there are several great reasons to move forward with your idea. Not only can you document your own travels, but also with a travel site, you will be able to connect to other travelers worldwide. Keeping friends and family up-to-date with pictures and stories is easier with a blog, as long as you keep your blog current. This way, you can avoid mass e-mails and a crowded e-mail inbox.
The travel and blogging community is a welcoming one, and also a great resource for networking before, during, and after your travels. Planning your trips may also be easier and more organized because other travelers can provide input and advice on different locations.
One of the most compelling reasons people start a travel website or blog is for the the possible financial gain. There is useful travel blog advice that may allow you to make a bit of extra money while leisurely writing posts and posting photos of your travels. You probably won't make a living off a single blog but might be able to save up some beer money or help finance part of your next trip.
Starting up your blog may seem like the hardest step in the process to having a successful travel website, but maintaining a travel blog is also an important part. By setting up a weekly posting schedule, you will ensure consistency. That way, your readers will keep coming back for more. Of course times may get busy, so it is OK to take a break once in a while. For example, if you post once a week for 6 weeks, you can take a one-week break. By organizing a schedule for yourself, you will save time, find a rhythm to posting, decrease your stress, increase your focus, and have fun all at the same time.
While maintaining your travel site, social networks can certainly be useful to expanding your readership as well. Establishing a consistent persona across all of the social networks you use and are a part of will help people relate to you on a more personal level, and this will compel them to follow your travel site or blog. As with your blogging, it is important to be consistent on social networking sites as well. Have a purpose, and be sure that your updates, tweets, and stumbles are all related to your travel blog in some capacity.
Following this travel web log advice is important to start and to maintain a successful and intriguing travel web log. In a time when there are numerous travel blogs on the internet, it is important to keep yours interesting and fresh. You can ensure a strong following by staying positive, staying consistent, and staying connected to your readers. Set aims for yourself and for your travel blog, and be sure that you are always working toward a higher goal and have a clear direction.
travel blog
Friday, May 24, 2019
Quality Online Affiliate Marketing Courses - Do They Really Exist?
Quality Online Affiliate Marketing Courses - Do They Really Exist?
If you need to get some training or a start in affiliate marketing, the first logical step should be for you to take some quality online affiliate marketing courses. Of course, there are so many sites that are easy to find online, how do you know if they are what you need or if they will deliver what they promise?
You will need to be careful when you search for online affiliate marketing courses. If you can, look for and read reviews about the courses or sites to see what other people are saying about the online affiliate marketing courses that you are thinking of taking. You will need some basic steps in order to get started in this line of work.
Many people say that learning affiliate marketing is front end heavy. This is true, and what it means is that you have a great deal of information to absorb and learn in the beginning. As you continue to learn the steps that are necessary to build an online income, you can work through them and launch your various campaigns.
It is definitely recommended that you learn marketing correctly the first time and online affiliate marketing courses are the best way to accomplish that. Once you have found some reviews and read them, the next step is to find a site that has everything you need in one place. You should have access to all of the tools you will need to get an online marketing campaign up and running.
Look for online affiliate marketing courses that offer:
1. A supportive forum where you can have questions answered so that you can move through you various lessons smoothly and make some progress. If you do not get answers to your questions as and when you have them, you can get stuck, unable to move forward, and this can mean you get discouraged, lose momentum and give up on marketing altogether.
2. Live courses that you can join in on (Webinars) so that you can ask questions and see how things are done. Webinars can be a really big help in that they are a "walk through" in a certain aspect of the process, and they can help you to understand more than just reading about something and trying to put that into practice.
3. All of the tools that you need to work on a campaign, including tools to build web sites, hosting, niche tools, keyword research tools, including competition spy tools. Competition spy tools can be very expensive when offered separately, and finding them on the site you choose can be the best possible option.
There is much to consider when you look at online affiliate marketing courses. Many people do have a certain amount of knowledge about this field; however, if you are new to this line of work, you will want to ensure that you are getting the right information so that you have the best possible chance at success. Affiliate marketing has a huge drop out rate, and it is because most people just do not receive the correct training.
Affiliate marketing course
If you need to get some training or a start in affiliate marketing, the first logical step should be for you to take some quality online affiliate marketing courses. Of course, there are so many sites that are easy to find online, how do you know if they are what you need or if they will deliver what they promise?
You will need to be careful when you search for online affiliate marketing courses. If you can, look for and read reviews about the courses or sites to see what other people are saying about the online affiliate marketing courses that you are thinking of taking. You will need some basic steps in order to get started in this line of work.
Many people say that learning affiliate marketing is front end heavy. This is true, and what it means is that you have a great deal of information to absorb and learn in the beginning. As you continue to learn the steps that are necessary to build an online income, you can work through them and launch your various campaigns.
It is definitely recommended that you learn marketing correctly the first time and online affiliate marketing courses are the best way to accomplish that. Once you have found some reviews and read them, the next step is to find a site that has everything you need in one place. You should have access to all of the tools you will need to get an online marketing campaign up and running.
Look for online affiliate marketing courses that offer:
1. A supportive forum where you can have questions answered so that you can move through you various lessons smoothly and make some progress. If you do not get answers to your questions as and when you have them, you can get stuck, unable to move forward, and this can mean you get discouraged, lose momentum and give up on marketing altogether.
2. Live courses that you can join in on (Webinars) so that you can ask questions and see how things are done. Webinars can be a really big help in that they are a "walk through" in a certain aspect of the process, and they can help you to understand more than just reading about something and trying to put that into practice.
3. All of the tools that you need to work on a campaign, including tools to build web sites, hosting, niche tools, keyword research tools, including competition spy tools. Competition spy tools can be very expensive when offered separately, and finding them on the site you choose can be the best possible option.
There is much to consider when you look at online affiliate marketing courses. Many people do have a certain amount of knowledge about this field; however, if you are new to this line of work, you will want to ensure that you are getting the right information so that you have the best possible chance at success. Affiliate marketing has a huge drop out rate, and it is because most people just do not receive the correct training.
Affiliate marketing course
Tuesday, May 14, 2019
Bicycle History - 1960 to the Present and Beyond
Bicycle History - 1960 to the Present and Beyond
In a previous article the history of the bicycle was presented along with significant milestones from the 1800's until the 1950's. This article will go over the advancements and milestones that have occurred from the 1960's until the present along with what trends we may see in the future.
There were a few innovations in the 1960's that were major to the world of cycling. These innovations are present to this day.
In 1963, the U.S. company, Schwinn introduced the very popular Sting Ray model. Shortly after its introduction its radical design inspired a new breed of riders. Somewhat radical themselves, they began a craze that is now known as BMX.
In 1964, Japanese company Suntour improves upon the rear derailleur. The design is called a parallelogram derailleur. This is the design that is still present today.
In 1969, Suntour also introduced a new concept, Index Shifting. Due to a lack of interest in the market, Suntour abandoned the product. It would not be until several years later until we would see a successful version of Index Shifting considered the standard today.
The United States pretty much dominated the major innovations that happened throughout the 1970's. Technology advances were allowing manufacturers to introduce new materials that were lighter in weight.
In 1970, the movie On Any Sunday is released. It is a movie about motorcycle racing, in particular motorcross. In the beginning is a scene with kids riding the Schwinn Stingways on tracks imitating motorcross racing. Although the scene was very short, it was huge it what developed from it. By 1974 there was organized BMX racing events nationwide.
From 1974 to 1975 companies introduced frames that focused on being lightweight. Teledyne introduced the worlds fist mass produced Titanium bike. Trek amongst others introduces carbon fiber frames, and Gary Klein, Klein Bicycles, introduces a welded, heat treated aluminum frame. Several other companies were shifting to aluminum frames as well, including Canondale.
The1980's most significant bicycle innovation was when Specialized introduced the Stumpjumper in 1981. It was the world's first mass produced mountain bike.
Rock Shox became into prominent existence when they improved the mountain bike with the introduction of products creating a full suspension mountain bike in 1987.
Other significant releases in the 80's were LOOK's clipless pedal design and Shimano launching their SIS model index shifting.
From the 1990's until today there have been furthermore improvements on old designs, hydraulic disc brakes, 33 speed drive trains, electric derailleur's to name just a few.
And what does the future hold? Improving upon the already super efficiency of the drive train is one area of interest. Look for internal gearing coming soon. Called planetary gearing, what is unique is the all of the gears are enclosed within a hub. Also look for chainless bikes, using drive shafts and drive belts. You will see electronic shifting advance way beyond where it is now. Computers will be integrated into bikes doing functions you would expect such as speed, distance, and calories burned, but couple that with features such as finger print recognition for anti-theft.
A BBC Radio survey polled its listeners recently asking them what was their favorite item invented since the 1980's. Today you would think that computers or television or cars would be ranked the highest. None of them even captured 5% of the vote. Leading the list by a huge landslide with over 50% was, yes you guessed it, the bicycle.
rowery miejskie
In a previous article the history of the bicycle was presented along with significant milestones from the 1800's until the 1950's. This article will go over the advancements and milestones that have occurred from the 1960's until the present along with what trends we may see in the future.
There were a few innovations in the 1960's that were major to the world of cycling. These innovations are present to this day.
In 1963, the U.S. company, Schwinn introduced the very popular Sting Ray model. Shortly after its introduction its radical design inspired a new breed of riders. Somewhat radical themselves, they began a craze that is now known as BMX.
In 1964, Japanese company Suntour improves upon the rear derailleur. The design is called a parallelogram derailleur. This is the design that is still present today.
In 1969, Suntour also introduced a new concept, Index Shifting. Due to a lack of interest in the market, Suntour abandoned the product. It would not be until several years later until we would see a successful version of Index Shifting considered the standard today.
The United States pretty much dominated the major innovations that happened throughout the 1970's. Technology advances were allowing manufacturers to introduce new materials that were lighter in weight.
In 1970, the movie On Any Sunday is released. It is a movie about motorcycle racing, in particular motorcross. In the beginning is a scene with kids riding the Schwinn Stingways on tracks imitating motorcross racing. Although the scene was very short, it was huge it what developed from it. By 1974 there was organized BMX racing events nationwide.
From 1974 to 1975 companies introduced frames that focused on being lightweight. Teledyne introduced the worlds fist mass produced Titanium bike. Trek amongst others introduces carbon fiber frames, and Gary Klein, Klein Bicycles, introduces a welded, heat treated aluminum frame. Several other companies were shifting to aluminum frames as well, including Canondale.
The1980's most significant bicycle innovation was when Specialized introduced the Stumpjumper in 1981. It was the world's first mass produced mountain bike.
Rock Shox became into prominent existence when they improved the mountain bike with the introduction of products creating a full suspension mountain bike in 1987.
Other significant releases in the 80's were LOOK's clipless pedal design and Shimano launching their SIS model index shifting.
From the 1990's until today there have been furthermore improvements on old designs, hydraulic disc brakes, 33 speed drive trains, electric derailleur's to name just a few.
And what does the future hold? Improving upon the already super efficiency of the drive train is one area of interest. Look for internal gearing coming soon. Called planetary gearing, what is unique is the all of the gears are enclosed within a hub. Also look for chainless bikes, using drive shafts and drive belts. You will see electronic shifting advance way beyond where it is now. Computers will be integrated into bikes doing functions you would expect such as speed, distance, and calories burned, but couple that with features such as finger print recognition for anti-theft.
A BBC Radio survey polled its listeners recently asking them what was their favorite item invented since the 1980's. Today you would think that computers or television or cars would be ranked the highest. None of them even captured 5% of the vote. Leading the list by a huge landslide with over 50% was, yes you guessed it, the bicycle.
rowery miejskie
Monday, May 13, 2019
What the Eye Doctor is All About
What the Eye Doctor is All About
Growing up with parents as eye doctors, I got to talk a lot about optometrists for show and tell and book reports. When I told people my parents were optometrists, the typical response was, "You mean eye doctors?" I would nod my head. "That's correct." People in need of an vision care in Jacksonville often ask why the eye doctor is so important. "I don't really need to go that often right?", "My eyes are healthy.", "Will they have to touch my eyeballs?" or "My kid freaks out." All of these are legitimate questions and concerns. So I will break it all down and tell you what the eye doctor is all about.
So what does an eye doctor do? It centers around the medical science behind the eye exam. An eye doctor is an OD, or doctor of optometry or an eye specialist. OD's are doctors who are also referred to as eye specialist. The word optometry comes from the greek words optos and metria meaning, literally "vision measurement." And that is what the doctor does. Most doctors use sophisticated medical equipment to test our patients' eye health and vision. Optometrists, or eye specialists, are health care professionals concerned with eyes and related structures, as well as vision, visual systems, and vision information processing in humans.
Why is visiting an optometrist so important? Regular visits to eye doctors will detect any vision problem in its early stages which will make easy and successful treatment much more likely. Every doctor will give a thorough and professional eye exam every time.
There is a lot that goes on in the eye exam process. In summary, a professional will go over your medical history. This is a great time to mention any medical issues you are currently dealing with as well. The exam begins with an external examination. Visual acuity, pupil function, and eye movement tests are done. The visual field test checks the extent of a patient's peripheral vision. The pressure within the eye is measured as this can be a sign of the onset of glaucoma, a serious eye condition which can lead to blindness. This is the point in the exam where the eye doctor will need to "touch your eye. You will not feel it due to numbing eye drops, so there is no cause for concern in any exam. Some of the latest technology in the form of the Optomap retinal scanner to conduct the retinal and macula exam. The slit lap inspection helps doctors see the structures of the eye more clearly. Lastly, refraction testing helps the eye doctor make prescriptions for correcting vision problems.
Getting your children's eye examined is imperative for many things in young development. Early eye exams are also important because children need the following basic visual skills for learning: near vision, distance vision, eye teaming (binocularity) skills, eye movement skills, focusing skills, peripheral awareness, eye/hand coordination. Eye specialists recommend that a child's first eye exam be around 5 or 6 years of age; or before they begin kindergarten unless a specific issue arises. By that age children are better behaved, able to take direction and understand why they are being examined. This lessens the probability of children having a difficult exam visit.
If your still unsure about visiting an Optometrist, just ask a friend or family member who may be able to guild you, or call your local eye care provider to speak with a doctor about your vision needs.
Chicago eye care
Growing up with parents as eye doctors, I got to talk a lot about optometrists for show and tell and book reports. When I told people my parents were optometrists, the typical response was, "You mean eye doctors?" I would nod my head. "That's correct." People in need of an vision care in Jacksonville often ask why the eye doctor is so important. "I don't really need to go that often right?", "My eyes are healthy.", "Will they have to touch my eyeballs?" or "My kid freaks out." All of these are legitimate questions and concerns. So I will break it all down and tell you what the eye doctor is all about.
So what does an eye doctor do? It centers around the medical science behind the eye exam. An eye doctor is an OD, or doctor of optometry or an eye specialist. OD's are doctors who are also referred to as eye specialist. The word optometry comes from the greek words optos and metria meaning, literally "vision measurement." And that is what the doctor does. Most doctors use sophisticated medical equipment to test our patients' eye health and vision. Optometrists, or eye specialists, are health care professionals concerned with eyes and related structures, as well as vision, visual systems, and vision information processing in humans.
Why is visiting an optometrist so important? Regular visits to eye doctors will detect any vision problem in its early stages which will make easy and successful treatment much more likely. Every doctor will give a thorough and professional eye exam every time.
There is a lot that goes on in the eye exam process. In summary, a professional will go over your medical history. This is a great time to mention any medical issues you are currently dealing with as well. The exam begins with an external examination. Visual acuity, pupil function, and eye movement tests are done. The visual field test checks the extent of a patient's peripheral vision. The pressure within the eye is measured as this can be a sign of the onset of glaucoma, a serious eye condition which can lead to blindness. This is the point in the exam where the eye doctor will need to "touch your eye. You will not feel it due to numbing eye drops, so there is no cause for concern in any exam. Some of the latest technology in the form of the Optomap retinal scanner to conduct the retinal and macula exam. The slit lap inspection helps doctors see the structures of the eye more clearly. Lastly, refraction testing helps the eye doctor make prescriptions for correcting vision problems.
Getting your children's eye examined is imperative for many things in young development. Early eye exams are also important because children need the following basic visual skills for learning: near vision, distance vision, eye teaming (binocularity) skills, eye movement skills, focusing skills, peripheral awareness, eye/hand coordination. Eye specialists recommend that a child's first eye exam be around 5 or 6 years of age; or before they begin kindergarten unless a specific issue arises. By that age children are better behaved, able to take direction and understand why they are being examined. This lessens the probability of children having a difficult exam visit.
If your still unsure about visiting an Optometrist, just ask a friend or family member who may be able to guild you, or call your local eye care provider to speak with a doctor about your vision needs.
Chicago eye care
Saturday, May 11, 2019
Is the Keto Diet Right for You?
Is the Keto Diet Right for You?
Are you interested in losing weight? Are you tired of diets that advocate low or no fats and crave your high fat meats? You may well be considering going on the keto diet, the new kid on the block. Endorsed by many celebrities including Halle Berry, LeBron James and Kim Kardashian among others, the keto diet has been the subject of much debate among dietitians and doctors. Do you wonder if the keto diet is safe and right for you?
What is the ketogenic diet anyway?
You must be aware that the body uses sugar in the form of glycogen to function. The keto diet that is extremely restricted in sugar forces your body to use fat as fuel instead of sugar, since it does not get enough sugar. When the body does not get enough sugar for fuel, the liver is forced to turn the available fat into ketones that are used by the body as fuel - hence the term ketogenic.
This diet is a high fat diet with moderate amounts of protein. Depending on your carb intake the body reaches a state of ketosis in less than a week and stays there. As fat is used instead of sugar for fuel in the body, the weight loss is dramatic without any supposed restriction of calories.
The keto diet is such that it you should aim to get 60-75% of your daily calories from fat, 15-30% from protein and only 5-10% from carbohydrates. This usually means that you can eat only 20-50 grams of carbs in a day.
What can you eat on this diet?
The diet is a high fat diet that is somewhat similar to Atkins. However, there is greater emphasis on fats, usually 'good' fats. On the keto diet you can have
Olive oil
Coconut oil
Nut oils
Butter
Ghee
Grass fed beef
Chicken
Fish
Other meats
Full fat cheese
Eggs
Cream
Leafy greens
Non-starchy vegetables
Nuts
Seeds
You can also get a whole range of snacks that are meant for keto followers. As you can see from this list, fruits are restricted. You can have low sugar fruits in a limited quantity (mostly berries), but will have to forego your favorite fruits as these are all sweet and/or starchy.
This diet includes no grains of any kind, starchy vegetables like potatoes (and all tubers), no sugar or sweets, no breads and cakes, no beans and lentils, no pasta, no pizza and burgers and very little alcohol. This also means no coffee with milk or tea with milk - in fact, no milk and ice-creams and milk based desserts.
Many of these have workarounds as you can get carbohydrate free pasta and pizza, you can have cauliflower rice and now there are even restaurants that cater to keto aficionados.
What are the benefits of the keto diet?
If you are wondering if this diet is safe, its proponents and those who have achieved their weight loss goals will certainly agree that it is safe. Among the benefits of the keto diet you can expect:
Loss of weight
Reduced or no sugar spikes
Appetite control
Seizure controlling effect
Blood pressure normalizes in high blood pressure patients
Reduced attacks of migraine
Type 2 diabetes patients on this diet may be able to reduce their medications
Some benefits to those suffering from cancer
Apart from the first four, there is not sufficient evidence to support its effectiveness or otherwise for other diseases as a lot more research is required over the long-term.
Are there any side-effects of this diet?
When you initially start the keto diet, you can suffer from what is known as keto flu. These symptoms may not occur in all people and usually start a few days after being on the diet, when your body is in a state of ketosis. Some of the side-effects are:
Nausea
Cramps and tummy pain
Headache
Vomiting
Diarrhea and/or constipation
Muscle cramps
Dizziness and poor concentrations
Insomnia
Carbohydrate and sugar cravings
These may take up to a week to subside as your body get used to the new diet regime. You can also suffer from other problems when you start the keto diet - you may find that you have increased urination, so it is important to keep yourself well hydrated. You may also suffer from keto breath when your body reaches optimal ketosis and you can use a mouthwash or brush your teeth more frequently.
Usually the side effects are temporary and once your body acclimatizes to the new diet, these should disappear.
How safe is the keto diet?
Just like any other diet that restricts foods in specific categories, the keto diet is not without risks. As you are not supposed to eat many fruits and vegetables, beans and lentils and other foods, you can suffer from lack of many essential nutrients. Since the diet is high in saturated fats and, if you indulge in the 'bad' fats, you can have high cholesterol levels upping your risk of heart disease.
In the long-term the keto diet can also cause many nutritional deficiencies since you cannot eat grains, many fruits and vegetables and miss out on fiber as also important vitamins, minerals, phytonutrients and antioxidants among other things. You can suffer from gastrointestinal distress, lowered bone density (no dairy and other sources of calcium) and kidney and liver problems (the diet puts added stress on both the organs).
Is the keto diet safe for you?
If you are willing to forego your usual dietary staples and are really keen to lose weight, you may be tempted to try out the keto diet. The biggest issue with this diet is poor patient compliance thanks to the carbohydrate restriction, so you have to be sure that you can live with your food choices. If you simply find it too difficult to follow, you can go on a version of the modified keto diet that offers more carbs.
However, the keto diet is definitely effective in helping you lose weight. According to a recent study many of the obese patients followed were successful in losing weight. Any problems that they faced were temporary. If you do not have any significant health problems except for obesity and have been unsuccessful in losing weight following any conventional diet, the keto diet may a viable option. You must be absolutely determined to lose the weight and be prepared to go on a restricted diet as specified. Even if you have any medical problems, you can take your doctor's advice and a nutritionist's guidance and go on this diet.
Another study that was carried out for a longer time showed that going on the keto diet is beneficial in weight loss and also results in reduced cholesterol levels with a decrease in the bad cholesterol and an increase in the good cholesterol.
Is the keto diet safe for you? Most doctors and nutritionists are agreed that the keto diet is good for weight loss over the short-term. As for the long-term, more studies are needed. Do keep in mind that obesity is not an apt choice as it comes with its own risk of health problems.
Smiti Munwani has been writing for a very long time. She is a journalist, book author, content writer and dietitian. She has had two books published, The Snack-Time Cookbook and Count Your Calories to Slim and Stay Slim. She also has two books ready to be published, one on party menus and another on cooking for a healthy heart. She can be contacted via email: smitimunwani@gmail.com if anybody is interested in re-publishing the books (she has the copyright) or requires any articles. She has written extensively for the print media and done web content writing.
shark tank weight loss
Are you interested in losing weight? Are you tired of diets that advocate low or no fats and crave your high fat meats? You may well be considering going on the keto diet, the new kid on the block. Endorsed by many celebrities including Halle Berry, LeBron James and Kim Kardashian among others, the keto diet has been the subject of much debate among dietitians and doctors. Do you wonder if the keto diet is safe and right for you?
What is the ketogenic diet anyway?
You must be aware that the body uses sugar in the form of glycogen to function. The keto diet that is extremely restricted in sugar forces your body to use fat as fuel instead of sugar, since it does not get enough sugar. When the body does not get enough sugar for fuel, the liver is forced to turn the available fat into ketones that are used by the body as fuel - hence the term ketogenic.
This diet is a high fat diet with moderate amounts of protein. Depending on your carb intake the body reaches a state of ketosis in less than a week and stays there. As fat is used instead of sugar for fuel in the body, the weight loss is dramatic without any supposed restriction of calories.
The keto diet is such that it you should aim to get 60-75% of your daily calories from fat, 15-30% from protein and only 5-10% from carbohydrates. This usually means that you can eat only 20-50 grams of carbs in a day.
What can you eat on this diet?
The diet is a high fat diet that is somewhat similar to Atkins. However, there is greater emphasis on fats, usually 'good' fats. On the keto diet you can have
Olive oil
Coconut oil
Nut oils
Butter
Ghee
Grass fed beef
Chicken
Fish
Other meats
Full fat cheese
Eggs
Cream
Leafy greens
Non-starchy vegetables
Nuts
Seeds
You can also get a whole range of snacks that are meant for keto followers. As you can see from this list, fruits are restricted. You can have low sugar fruits in a limited quantity (mostly berries), but will have to forego your favorite fruits as these are all sweet and/or starchy.
This diet includes no grains of any kind, starchy vegetables like potatoes (and all tubers), no sugar or sweets, no breads and cakes, no beans and lentils, no pasta, no pizza and burgers and very little alcohol. This also means no coffee with milk or tea with milk - in fact, no milk and ice-creams and milk based desserts.
Many of these have workarounds as you can get carbohydrate free pasta and pizza, you can have cauliflower rice and now there are even restaurants that cater to keto aficionados.
What are the benefits of the keto diet?
If you are wondering if this diet is safe, its proponents and those who have achieved their weight loss goals will certainly agree that it is safe. Among the benefits of the keto diet you can expect:
Loss of weight
Reduced or no sugar spikes
Appetite control
Seizure controlling effect
Blood pressure normalizes in high blood pressure patients
Reduced attacks of migraine
Type 2 diabetes patients on this diet may be able to reduce their medications
Some benefits to those suffering from cancer
Apart from the first four, there is not sufficient evidence to support its effectiveness or otherwise for other diseases as a lot more research is required over the long-term.
Are there any side-effects of this diet?
When you initially start the keto diet, you can suffer from what is known as keto flu. These symptoms may not occur in all people and usually start a few days after being on the diet, when your body is in a state of ketosis. Some of the side-effects are:
Nausea
Cramps and tummy pain
Headache
Vomiting
Diarrhea and/or constipation
Muscle cramps
Dizziness and poor concentrations
Insomnia
Carbohydrate and sugar cravings
These may take up to a week to subside as your body get used to the new diet regime. You can also suffer from other problems when you start the keto diet - you may find that you have increased urination, so it is important to keep yourself well hydrated. You may also suffer from keto breath when your body reaches optimal ketosis and you can use a mouthwash or brush your teeth more frequently.
Usually the side effects are temporary and once your body acclimatizes to the new diet, these should disappear.
How safe is the keto diet?
Just like any other diet that restricts foods in specific categories, the keto diet is not without risks. As you are not supposed to eat many fruits and vegetables, beans and lentils and other foods, you can suffer from lack of many essential nutrients. Since the diet is high in saturated fats and, if you indulge in the 'bad' fats, you can have high cholesterol levels upping your risk of heart disease.
In the long-term the keto diet can also cause many nutritional deficiencies since you cannot eat grains, many fruits and vegetables and miss out on fiber as also important vitamins, minerals, phytonutrients and antioxidants among other things. You can suffer from gastrointestinal distress, lowered bone density (no dairy and other sources of calcium) and kidney and liver problems (the diet puts added stress on both the organs).
Is the keto diet safe for you?
If you are willing to forego your usual dietary staples and are really keen to lose weight, you may be tempted to try out the keto diet. The biggest issue with this diet is poor patient compliance thanks to the carbohydrate restriction, so you have to be sure that you can live with your food choices. If you simply find it too difficult to follow, you can go on a version of the modified keto diet that offers more carbs.
However, the keto diet is definitely effective in helping you lose weight. According to a recent study many of the obese patients followed were successful in losing weight. Any problems that they faced were temporary. If you do not have any significant health problems except for obesity and have been unsuccessful in losing weight following any conventional diet, the keto diet may a viable option. You must be absolutely determined to lose the weight and be prepared to go on a restricted diet as specified. Even if you have any medical problems, you can take your doctor's advice and a nutritionist's guidance and go on this diet.
Another study that was carried out for a longer time showed that going on the keto diet is beneficial in weight loss and also results in reduced cholesterol levels with a decrease in the bad cholesterol and an increase in the good cholesterol.
Is the keto diet safe for you? Most doctors and nutritionists are agreed that the keto diet is good for weight loss over the short-term. As for the long-term, more studies are needed. Do keep in mind that obesity is not an apt choice as it comes with its own risk of health problems.
Smiti Munwani has been writing for a very long time. She is a journalist, book author, content writer and dietitian. She has had two books published, The Snack-Time Cookbook and Count Your Calories to Slim and Stay Slim. She also has two books ready to be published, one on party menus and another on cooking for a healthy heart. She can be contacted via email: smitimunwani@gmail.com if anybody is interested in re-publishing the books (she has the copyright) or requires any articles. She has written extensively for the print media and done web content writing.
shark tank weight loss
Wednesday, May 8, 2019
How to Identify Online Advertising Agencies
How to Identify Online Advertising Agencies
The Search for an Online Advertising Agency
The most traditional method for selecting any type of advertising agency is to select a range of candidates and then ask for presentations of their capabilities. This type of method is very time intensive and is difficult to manage and if you've interviewed many companies, you may have difficulty remembering what each company actually said during a series of long presentations. Another problem is that since the agency won't know exactly what services you are looking for, they'll list everything they do, making their presentations too unfocused to provide any real value. You can save valuable time and make your life easier focusing your search.
Online Advertising Agencies - What do they do?
Online agencies can perform a multitude of services for you, but very seldom will you want them to do everything in their roster of services. It will help to decide, in advance of the presentations, exactly what support services that you will need from the agency. Many of the typical services provided by web marketing agencies are not difficult (article marketing, for example), and you will save money if you handle this kind of activity in-house. If you are a complete novice in some areas, you can pay your agency for guidance but still do the hands-on work yourself.
Typical Online Advertising Agencies Services
Depending on the size of the agency that you are considering, most Internet agencies offer a wide range of services: web design, keyword research, sitemaps, metatag placement, Google AdWords, Yahoo search marketing, email marketing, site content management, cost per click marketing and domain name registration. This is a partial list of services that is constantly expanding as new trends such as Web videos become a new player in Web marketing.
Selecting Project or Hourly Billing
If you are planning to have a long-term relationship with your agency, you may want to select hourly billing. Hourly billing allows you to track projects from a standpoint of both cost and time. You want to know about what you're paying for and what are the most expensive services you request. A long term goal for any company should be to bring as many services in-house as possible. Hourly billing lets you make informed decisions about what services should remain with the agency and which activities you should take over.
Internetagentur
The Search for an Online Advertising Agency
The most traditional method for selecting any type of advertising agency is to select a range of candidates and then ask for presentations of their capabilities. This type of method is very time intensive and is difficult to manage and if you've interviewed many companies, you may have difficulty remembering what each company actually said during a series of long presentations. Another problem is that since the agency won't know exactly what services you are looking for, they'll list everything they do, making their presentations too unfocused to provide any real value. You can save valuable time and make your life easier focusing your search.
Online Advertising Agencies - What do they do?
Online agencies can perform a multitude of services for you, but very seldom will you want them to do everything in their roster of services. It will help to decide, in advance of the presentations, exactly what support services that you will need from the agency. Many of the typical services provided by web marketing agencies are not difficult (article marketing, for example), and you will save money if you handle this kind of activity in-house. If you are a complete novice in some areas, you can pay your agency for guidance but still do the hands-on work yourself.
Typical Online Advertising Agencies Services
Depending on the size of the agency that you are considering, most Internet agencies offer a wide range of services: web design, keyword research, sitemaps, metatag placement, Google AdWords, Yahoo search marketing, email marketing, site content management, cost per click marketing and domain name registration. This is a partial list of services that is constantly expanding as new trends such as Web videos become a new player in Web marketing.
Selecting Project or Hourly Billing
If you are planning to have a long-term relationship with your agency, you may want to select hourly billing. Hourly billing allows you to track projects from a standpoint of both cost and time. You want to know about what you're paying for and what are the most expensive services you request. A long term goal for any company should be to bring as many services in-house as possible. Hourly billing lets you make informed decisions about what services should remain with the agency and which activities you should take over.
Internetagentur
Tuesday, May 7, 2019
Digital Marketing, Search Engine Optimization and Marketing
Digital Marketing, Search Engine Optimization and Marketing
Digital marketing or online marketing as it is popularly known is a tool to carry on marketing for our product online.
Direct email marketing, search engine optimization and search engine marketing are few of the tools which come under this category. They are becoming more and more common in the online world. It is a very popular form of advertising,
Media is important now because we have access to a large number of data and more and more people are having access to this large data. They often view and review the data pertaining to customers tastes, ever changing choices, etc.
Other forms of marketing include text messaging, mobile apps, electronic billboards, digital television and radio messages. All are powerful tools to enhance our visibility to the customers.
Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers.
From your website itself to your online branding assets -- digital advertising, email marketing, online brochures, and beyond -- there's a huge spectrum of tactics and assets that fall under the umbrella of digital marketing. And the best digital marketers have a clear picture of how each asset or tactic supports their overarching goals.
So What Exactly is Digital Marketing?
It is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers.
From your website itself to your online branding assets -- digital advertising, email marketing, online brochures, and beyond -- there's a huge spectrum of tactics and assets that fall under the umbrella of digital marketing. And the best digital marketers have a clear picture of how each asset or tactic supports their overarching goals.
Here's a quick rundown of some of the most common assets and tactics:
Assets
Your website
Blog posts
eBooks and whitepapers
Infographics
Interactive tools
Social media channels (Facebook, LinkedIn, Twitter, Instagram, etc.)
Earned online coverage (PR, social media, and reviews)
Online brochures and lookbooks
Branding assets (logos, fonts, etc.)
Tactics
Search Engine Optimization (SEO)
The process of optimizing your website to 'rank' higher in search engine results pages, therefore increasing the amount of organic (or free) traffic that your website receives. (Read this post to teach yourself SEO in 30 days.)
Content Marketing
The creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation, or customers. (Learn what goes into a modern content marketing strategy here.)
Inbound Marketing
Inbound marketing refers to the 'full-funnel' approach to attracting, converting, closing, and delighting customers using online content.
Social Media Marketing
The practice of promoting your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business. (Discover 41 resources for learning how to leverage social media marketing here.)
Pay-Per-Click (PPC)
A method of driving traffic to your website by paying a publisher every time your ad is clicked. One of the most common types of PPC is Google AdWords.
Affiliate Marketing
A type of performance-based advertising where you receive commission for promoting someone else's products or services on your website.
Native Advertising
Native advertising refers to advertisements that are primarily content-led and featured on a platform alongside other, non-paid content. BuzzFeed sponsored posts are a good example, but many people also consider social media advertising to be 'native' -- for example, Facebook and Instagram advertising.
Marketing Automation
Marketing automation refers to the software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks such as emails, social media, and other website actions.
Email Marketing
Companies use email marketing as a way of communicating with their audiences. Email is often used to promote content, discounts and events, as well as to direct people towards the business' website. (Check out these 15 successful email marketing campaigns for inspiration.)
Online PR
Online PR is the practice of securing earned online coverage with digital publications, blogs, and other content-based websites. It's much like traditional PR, but in the online space.
What's the Difference Between Digital Marketing and Inbound Marketing?
On the surface, the two seem similar: Both occur primarily online, and both focus on creating digital content for people to consume. So what's the difference?
The term 'digital marketing' doesn't differentiate between push and pull marketing tactics (or what we might now refer to as 'inbound' and 'outbound' methods). Both can still fall under the umbrella of digital marketing.
Digital outbound tactics aim to put a marketing message directly in front of as many people as possible in the online space -- regardless of whether it's relevant or welcomed. For example, the garish banner ads you see at the top of many websites try to push a product or promotion onto people who aren't necessarily ready to receive it.
On the other hand, marketers who employ digital inbound tactics use online content to attract their target customers onto their websites by providing assets that are helpful to them. One of the simplest yet most powerful inbound digital marketing assets is a blog, which allows your website to capitalize on the terms which your ideal customers are searching for.
Online marketing
Digital marketing or online marketing as it is popularly known is a tool to carry on marketing for our product online.
Direct email marketing, search engine optimization and search engine marketing are few of the tools which come under this category. They are becoming more and more common in the online world. It is a very popular form of advertising,
Media is important now because we have access to a large number of data and more and more people are having access to this large data. They often view and review the data pertaining to customers tastes, ever changing choices, etc.
Other forms of marketing include text messaging, mobile apps, electronic billboards, digital television and radio messages. All are powerful tools to enhance our visibility to the customers.
Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers.
From your website itself to your online branding assets -- digital advertising, email marketing, online brochures, and beyond -- there's a huge spectrum of tactics and assets that fall under the umbrella of digital marketing. And the best digital marketers have a clear picture of how each asset or tactic supports their overarching goals.
So What Exactly is Digital Marketing?
It is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers.
From your website itself to your online branding assets -- digital advertising, email marketing, online brochures, and beyond -- there's a huge spectrum of tactics and assets that fall under the umbrella of digital marketing. And the best digital marketers have a clear picture of how each asset or tactic supports their overarching goals.
Here's a quick rundown of some of the most common assets and tactics:
Assets
Your website
Blog posts
eBooks and whitepapers
Infographics
Interactive tools
Social media channels (Facebook, LinkedIn, Twitter, Instagram, etc.)
Earned online coverage (PR, social media, and reviews)
Online brochures and lookbooks
Branding assets (logos, fonts, etc.)
Tactics
Search Engine Optimization (SEO)
The process of optimizing your website to 'rank' higher in search engine results pages, therefore increasing the amount of organic (or free) traffic that your website receives. (Read this post to teach yourself SEO in 30 days.)
Content Marketing
The creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation, or customers. (Learn what goes into a modern content marketing strategy here.)
Inbound Marketing
Inbound marketing refers to the 'full-funnel' approach to attracting, converting, closing, and delighting customers using online content.
Social Media Marketing
The practice of promoting your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business. (Discover 41 resources for learning how to leverage social media marketing here.)
Pay-Per-Click (PPC)
A method of driving traffic to your website by paying a publisher every time your ad is clicked. One of the most common types of PPC is Google AdWords.
Affiliate Marketing
A type of performance-based advertising where you receive commission for promoting someone else's products or services on your website.
Native Advertising
Native advertising refers to advertisements that are primarily content-led and featured on a platform alongside other, non-paid content. BuzzFeed sponsored posts are a good example, but many people also consider social media advertising to be 'native' -- for example, Facebook and Instagram advertising.
Marketing Automation
Marketing automation refers to the software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks such as emails, social media, and other website actions.
Email Marketing
Companies use email marketing as a way of communicating with their audiences. Email is often used to promote content, discounts and events, as well as to direct people towards the business' website. (Check out these 15 successful email marketing campaigns for inspiration.)
Online PR
Online PR is the practice of securing earned online coverage with digital publications, blogs, and other content-based websites. It's much like traditional PR, but in the online space.
What's the Difference Between Digital Marketing and Inbound Marketing?
On the surface, the two seem similar: Both occur primarily online, and both focus on creating digital content for people to consume. So what's the difference?
The term 'digital marketing' doesn't differentiate between push and pull marketing tactics (or what we might now refer to as 'inbound' and 'outbound' methods). Both can still fall under the umbrella of digital marketing.
Digital outbound tactics aim to put a marketing message directly in front of as many people as possible in the online space -- regardless of whether it's relevant or welcomed. For example, the garish banner ads you see at the top of many websites try to push a product or promotion onto people who aren't necessarily ready to receive it.
On the other hand, marketers who employ digital inbound tactics use online content to attract their target customers onto their websites by providing assets that are helpful to them. One of the simplest yet most powerful inbound digital marketing assets is a blog, which allows your website to capitalize on the terms which your ideal customers are searching for.
Online marketing
Motivational Speaker Required? - Here's What to Look Out For
Motivational Speaker Required? - Here's What to Look Out For
1. Why Choosing a Professional Motivational Speaker is so Necessary
Find a speaker with a proven ability to motivate and you can be assured your meeting will have the success all of your hard work will rightly deserve.
A good speaker with the ability to motivate delegates can turn 'average' event evaluation scores into superlatives such as, 'brilliant, fantastic and superb'.
Correctly motivate your delegates and you will receive credit for helping to instill in them an internal energy that determines all aspects of their future behaviour. This is why hiring a professional, motivational presenter is so important.
2. Watch out for the 'Pretend' Motivating Speaker
It is essential you understand that any Tom, Dick or Harry can legally call himself or herself a 'motivating speaker'. So simply finding someone listed as such on a website, or in a business directory, is no guarantee as to his or her ability to motivate an audience.
Would-be motivating presenters are inventing themselves on a daily basis. They see the perceived success, and other associated privileges that a top international, professional, motivating speaker appears to have, and think along the lines 'I could do that - easy money, travel to exotic places, fast cars, top hotels etc'. Ask a top motivational presenter if that is fair reflection of their lifestyle and he or she is likely to reply 'If only'. So what do you need to look out for in your search for in your quest?
3. Sourcing a Top Speaker
Type motivational speaker into a search engine and you can expect many million hits. This, of course, only partially helps you in your quest for the perfect speaker for your event! How many days have you set aside for this task? If you are thinking in hours, rather than weeks, then you are advised to read on:
Choosing a short list of potential candidates from the first two or three pages of a search engine listing seems, and is to some extent, a logical way to proceed. However, there are further issues that are worthy of your consideration:
4. Do I Directly Contact a Speaker or go via an Agent or Bureau?
Speaker agents and bureaus represent the majority of the best, professional speakers who specialise in motivational talks.
Agents are only interested in someone who is already established as a top professional speaker. They proactively promote the speaker, putting a speaker's name forward to conference organisers and the like. They charge a fee to the speaker for this service, usually based on a percentage of the speaker's fee for the occasion. For effective 'numbers' management reasons, the choice of motivational speaker found through an agent, can be limiting.
Bureaus tend to be dedicated to providing conference organisers, corporations, associations, and educational institutions with a large selection of professional speakers from which to choose. Too much choice can be their biggest disadvantage.
A so-called Motivational Speaker, good or bad, experienced or amateur, will also often represent their own interests, and so it may be useful if I now provide a few tips on how to identify an established, professional motivating speaker of quality from a large pool of the Johnny-come-lately brigade.
5. With a Quality Speaker - Talent Will Shine Through
Top position for a 'motivational speaker' on search engines usually fluctuates from one day to the next, so compose a short-list from the first two or three pages, and you are ready to begin.
It is worth of bearing in mind that sponsored links for motivational presenters are there because someone is prepared to pay, sometimes-large amounts, to jump to the front of the queue of other speakers. Whereas this is an admirable indication that they are prepared to invest in advertising, it does not necessarily follow that you will receive the best value for your money. Here is an easy way to narrow down your short list:
6. Establish the Experience of the Speaker
Retype that which you originally searched for, into the search engine, and add one of the names you have recorded in your short list e.g. Motivational Speaker + His or Her Name.
Now you can better determine whether that particular speaker has the expertise you require. You will also have an indication as whether or not an agent or bureau represents them as a 'motivation' speaker.
7. Carefully Research the Speaker's Testimonials
Any speaker, worthy of consideration, will have a selection of testimonials from previous clients available for you to view on his or her website. Ensure companies and individuals are named. Descriptions such as 'A senior manager at a large well-known company said....', are of little to no value, and should start alarm bells ringing. Look for named sources from quality companies. Such individuals are usually very selective about which motivational speaker they are prepared to recommend as their own reputation could be on the line.
8. Can the 'Motivation' Speaker Motivate?
It may sound obvious, but the most important trait required by a motivational presenter is an ability to motivate. Tragically, some meetings organisers have previously discovered, to their considerable cost, that it does not necessarily follow that a professional 'motivating' presenter can motivate.
Nor can it be assumed that someone described as a 'celebrity motivational presenter' can be expected to somehow inspire your audience by simply turning up on the day. Talks provided by a top speaker are carefully structured and based upon a science that is studied by few and practised by even fewer.
Ensure your choice of speaker has proven credentials, and don't assume that members of a related, professional body, are somehow qualified and suitable. Minimal experience as a speaker and the price of a membership fee are all that is required, in qualification, to becoming a member of some such organisations.
Being published on motivating techniques, through a reputable source, is a good indication of the expertise needed to work as a top motivation speaker. Use the method described in Tip 6 above to obtain a quick and easy result.
Ideally, watch videos of the speaker performing, and listen to the audience reaction to determine whether he or she has a rapport with the audience. Rapport and humour are essential ingredients in the 'motivation' cake. If, when watching video clips provided by the presenter, you are not laughing, then your audience are not likely to laugh either! Laughter is an essential part of motivation.
9. Cost Issues Regarding a Quality Motivating Presenter
Ideally you should have some idea of a 'speaker fee' budget before commencing your search for a suitable speaker. The costs in hiring a motivating speaker can vary dramatically and are dependent on the location of venue, numbers of delegates attending, the duration of the required motivational speech and the quality and popularity of the speaker. My advice is this - if your meeting is worth holding it is worth investing in an experienced and proven speaker with the ability to motivate others. Paying the little bit more often produces an immensely worthwhile investment.
Whether you deal with the speaker direct, or through an agent or bureau, should purely be a matter of choice. In theory the fees quoted from an agent, bureau or the speaker direct should be the same.
If you are interested in a celebrity speaker you are unlikely to find direct contact details for that person, and your only line of enquiry will need to be through an agent or bureau specialising in celebrity speakers who excel in motivation.
Agents that actively promote a speaker have a good idea of the fee normally required to secure a speaker's services and will share that figure with you when you make your initial enquiry. It is wise to obtain an all-in-fee from an agent.
A bureau's commission is normally obtained from the speaker. This commission can vary but normally falls between 15% and 30%. If they do not have a particular presenter on their books they are usually happy to trace them and make any arrangements on your behalf.
Few professional speakers work with only one agent or bureau. If there is no mention of exclusivity on promotional material you can assume there is not. This, in effect means, that if you come across a speaker of your choice, and he or she supplies contact details, this is an implied permission for you to contact him or her direct and independently negotiate a speaker fee. Your aim should be to obtain value for money.
10. Information Normally Required by a Professional Speaker.
If you are contacting a speaker direct, and you have researched him or her as advised, you will be confident in knowing you are speaking with the right person for the job.
Should you decide on taking the agent or bureau route, the first thing you need to make perfectly clear, for the reasons described in Tip 8 above, is that you are seeking a 'motivational' speaker.
Next supply the date of the event. A top speaker is usually very popular and you can save yourself a lot of time, and disappointment, by establishing their availability early in the proceedings. It is perfectly acceptable to ask if you can provisionally hold a particular presenter for a few days until a final decision is made.
Good meetings organisers will usually provide a description of the objectives and purpose of a conference, venue, size and type of audience and the duration of the talk required. You also need to clearly state what you expect from the speaker.
By way of example you might say 'at the end of your motivating talk I want the delegates to be laughing and enjoying the meeting. They need to have been entertained, educated, motivated and inspired to eventually return to their place of work and put into action some of the great tips we will be providing at other times during the conference'.
The best motivational presenters provide tried and tested presentations that are skilfully adapted to fit in with the theme of your meeting and will usually meet your requirements fully. For your own peace-of-mind obtain a written agreement of the terms agreed and, where possible, a guarantee of total satisfaction.
To Summarise - What's Needed to Source a Top Motivational Speaker
a) Use a search engine to source a speaker.
b) Produce a short-list of potential presenters.
c) Establish the credibility of the speaker by including their name and area of expertise in a further search of the web.
d) Where possible watch videos of the speaker in action to determine whether they establish a rapport with the audience and their overall style of delivery is as required. Laughing is an essential part of successful motivation.
e) Check the speaker for quality by researching named testimonials provided by his or her previous clients.
f) Contact the speaker's, agent or bureau and establish availability, cost etc.
g) Supply the necessary information required by the speaker.
And finally:
h) Obtain some form of contract with the speaker or agent that includes a guarantee of satisfaction were possible.
So there you have it: my tips on sourcing a motivational speaker. I wish you every success in your search.
Motivational keynote speaker John Bell is recognised throughout the world as an authority on people behaviour. He has been speaking professionally for over 25 years. John works full-time as an author and a conference, seminar and convention presenter. In addition to motivating delegates, he teaches people how to harness the power of positive thought to succeed in both their personal and professional lives.
John is also extremely popular as an after dinner-speaker and has a unique style of delivery in that he often allows the audience to chose the topics of his talks. Only the most experienced of speakers, at the top of their profession, would have the courage, confidence and capability to adopt such a style.
He is the author of over 25 books including How to Hypnotise, How to Acquire a Remarkable Memory, and, for those involved in sales, the best seller How to Negotiate. John holds a Master's degree in Education.
motivational speaker
1. Why Choosing a Professional Motivational Speaker is so Necessary
Find a speaker with a proven ability to motivate and you can be assured your meeting will have the success all of your hard work will rightly deserve.
A good speaker with the ability to motivate delegates can turn 'average' event evaluation scores into superlatives such as, 'brilliant, fantastic and superb'.
Correctly motivate your delegates and you will receive credit for helping to instill in them an internal energy that determines all aspects of their future behaviour. This is why hiring a professional, motivational presenter is so important.
2. Watch out for the 'Pretend' Motivating Speaker
It is essential you understand that any Tom, Dick or Harry can legally call himself or herself a 'motivating speaker'. So simply finding someone listed as such on a website, or in a business directory, is no guarantee as to his or her ability to motivate an audience.
Would-be motivating presenters are inventing themselves on a daily basis. They see the perceived success, and other associated privileges that a top international, professional, motivating speaker appears to have, and think along the lines 'I could do that - easy money, travel to exotic places, fast cars, top hotels etc'. Ask a top motivational presenter if that is fair reflection of their lifestyle and he or she is likely to reply 'If only'. So what do you need to look out for in your search for in your quest?
3. Sourcing a Top Speaker
Type motivational speaker into a search engine and you can expect many million hits. This, of course, only partially helps you in your quest for the perfect speaker for your event! How many days have you set aside for this task? If you are thinking in hours, rather than weeks, then you are advised to read on:
Choosing a short list of potential candidates from the first two or three pages of a search engine listing seems, and is to some extent, a logical way to proceed. However, there are further issues that are worthy of your consideration:
4. Do I Directly Contact a Speaker or go via an Agent or Bureau?
Speaker agents and bureaus represent the majority of the best, professional speakers who specialise in motivational talks.
Agents are only interested in someone who is already established as a top professional speaker. They proactively promote the speaker, putting a speaker's name forward to conference organisers and the like. They charge a fee to the speaker for this service, usually based on a percentage of the speaker's fee for the occasion. For effective 'numbers' management reasons, the choice of motivational speaker found through an agent, can be limiting.
Bureaus tend to be dedicated to providing conference organisers, corporations, associations, and educational institutions with a large selection of professional speakers from which to choose. Too much choice can be their biggest disadvantage.
A so-called Motivational Speaker, good or bad, experienced or amateur, will also often represent their own interests, and so it may be useful if I now provide a few tips on how to identify an established, professional motivating speaker of quality from a large pool of the Johnny-come-lately brigade.
5. With a Quality Speaker - Talent Will Shine Through
Top position for a 'motivational speaker' on search engines usually fluctuates from one day to the next, so compose a short-list from the first two or three pages, and you are ready to begin.
It is worth of bearing in mind that sponsored links for motivational presenters are there because someone is prepared to pay, sometimes-large amounts, to jump to the front of the queue of other speakers. Whereas this is an admirable indication that they are prepared to invest in advertising, it does not necessarily follow that you will receive the best value for your money. Here is an easy way to narrow down your short list:
6. Establish the Experience of the Speaker
Retype that which you originally searched for, into the search engine, and add one of the names you have recorded in your short list e.g. Motivational Speaker + His or Her Name.
Now you can better determine whether that particular speaker has the expertise you require. You will also have an indication as whether or not an agent or bureau represents them as a 'motivation' speaker.
7. Carefully Research the Speaker's Testimonials
Any speaker, worthy of consideration, will have a selection of testimonials from previous clients available for you to view on his or her website. Ensure companies and individuals are named. Descriptions such as 'A senior manager at a large well-known company said....', are of little to no value, and should start alarm bells ringing. Look for named sources from quality companies. Such individuals are usually very selective about which motivational speaker they are prepared to recommend as their own reputation could be on the line.
8. Can the 'Motivation' Speaker Motivate?
It may sound obvious, but the most important trait required by a motivational presenter is an ability to motivate. Tragically, some meetings organisers have previously discovered, to their considerable cost, that it does not necessarily follow that a professional 'motivating' presenter can motivate.
Nor can it be assumed that someone described as a 'celebrity motivational presenter' can be expected to somehow inspire your audience by simply turning up on the day. Talks provided by a top speaker are carefully structured and based upon a science that is studied by few and practised by even fewer.
Ensure your choice of speaker has proven credentials, and don't assume that members of a related, professional body, are somehow qualified and suitable. Minimal experience as a speaker and the price of a membership fee are all that is required, in qualification, to becoming a member of some such organisations.
Being published on motivating techniques, through a reputable source, is a good indication of the expertise needed to work as a top motivation speaker. Use the method described in Tip 6 above to obtain a quick and easy result.
Ideally, watch videos of the speaker performing, and listen to the audience reaction to determine whether he or she has a rapport with the audience. Rapport and humour are essential ingredients in the 'motivation' cake. If, when watching video clips provided by the presenter, you are not laughing, then your audience are not likely to laugh either! Laughter is an essential part of motivation.
9. Cost Issues Regarding a Quality Motivating Presenter
Ideally you should have some idea of a 'speaker fee' budget before commencing your search for a suitable speaker. The costs in hiring a motivating speaker can vary dramatically and are dependent on the location of venue, numbers of delegates attending, the duration of the required motivational speech and the quality and popularity of the speaker. My advice is this - if your meeting is worth holding it is worth investing in an experienced and proven speaker with the ability to motivate others. Paying the little bit more often produces an immensely worthwhile investment.
Whether you deal with the speaker direct, or through an agent or bureau, should purely be a matter of choice. In theory the fees quoted from an agent, bureau or the speaker direct should be the same.
If you are interested in a celebrity speaker you are unlikely to find direct contact details for that person, and your only line of enquiry will need to be through an agent or bureau specialising in celebrity speakers who excel in motivation.
Agents that actively promote a speaker have a good idea of the fee normally required to secure a speaker's services and will share that figure with you when you make your initial enquiry. It is wise to obtain an all-in-fee from an agent.
A bureau's commission is normally obtained from the speaker. This commission can vary but normally falls between 15% and 30%. If they do not have a particular presenter on their books they are usually happy to trace them and make any arrangements on your behalf.
Few professional speakers work with only one agent or bureau. If there is no mention of exclusivity on promotional material you can assume there is not. This, in effect means, that if you come across a speaker of your choice, and he or she supplies contact details, this is an implied permission for you to contact him or her direct and independently negotiate a speaker fee. Your aim should be to obtain value for money.
10. Information Normally Required by a Professional Speaker.
If you are contacting a speaker direct, and you have researched him or her as advised, you will be confident in knowing you are speaking with the right person for the job.
Should you decide on taking the agent or bureau route, the first thing you need to make perfectly clear, for the reasons described in Tip 8 above, is that you are seeking a 'motivational' speaker.
Next supply the date of the event. A top speaker is usually very popular and you can save yourself a lot of time, and disappointment, by establishing their availability early in the proceedings. It is perfectly acceptable to ask if you can provisionally hold a particular presenter for a few days until a final decision is made.
Good meetings organisers will usually provide a description of the objectives and purpose of a conference, venue, size and type of audience and the duration of the talk required. You also need to clearly state what you expect from the speaker.
By way of example you might say 'at the end of your motivating talk I want the delegates to be laughing and enjoying the meeting. They need to have been entertained, educated, motivated and inspired to eventually return to their place of work and put into action some of the great tips we will be providing at other times during the conference'.
The best motivational presenters provide tried and tested presentations that are skilfully adapted to fit in with the theme of your meeting and will usually meet your requirements fully. For your own peace-of-mind obtain a written agreement of the terms agreed and, where possible, a guarantee of total satisfaction.
To Summarise - What's Needed to Source a Top Motivational Speaker
a) Use a search engine to source a speaker.
b) Produce a short-list of potential presenters.
c) Establish the credibility of the speaker by including their name and area of expertise in a further search of the web.
d) Where possible watch videos of the speaker in action to determine whether they establish a rapport with the audience and their overall style of delivery is as required. Laughing is an essential part of successful motivation.
e) Check the speaker for quality by researching named testimonials provided by his or her previous clients.
f) Contact the speaker's, agent or bureau and establish availability, cost etc.
g) Supply the necessary information required by the speaker.
And finally:
h) Obtain some form of contract with the speaker or agent that includes a guarantee of satisfaction were possible.
So there you have it: my tips on sourcing a motivational speaker. I wish you every success in your search.
Motivational keynote speaker John Bell is recognised throughout the world as an authority on people behaviour. He has been speaking professionally for over 25 years. John works full-time as an author and a conference, seminar and convention presenter. In addition to motivating delegates, he teaches people how to harness the power of positive thought to succeed in both their personal and professional lives.
John is also extremely popular as an after dinner-speaker and has a unique style of delivery in that he often allows the audience to chose the topics of his talks. Only the most experienced of speakers, at the top of their profession, would have the courage, confidence and capability to adopt such a style.
He is the author of over 25 books including How to Hypnotise, How to Acquire a Remarkable Memory, and, for those involved in sales, the best seller How to Negotiate. John holds a Master's degree in Education.
Monday, May 6, 2019
Is the Keto Diet Right for You?
Is the Keto Diet Right for You?
Are you interested in losing weight? Are you tired of diets that advocate low or no fats and crave your high fat meats? You may well be considering going on the keto diet, the new kid on the block. Endorsed by many celebrities including Halle Berry, LeBron James and Kim Kardashian among others, the keto diet has been the subject of much debate among dietitians and doctors. Do you wonder if the keto diet is safe and right for you?
What is the ketogenic diet anyway?
You must be aware that the body uses sugar in the form of glycogen to function. The keto diet that is extremely restricted in sugar forces your body to use fat as fuel instead of sugar, since it does not get enough sugar. When the body does not get enough sugar for fuel, the liver is forced to turn the available fat into ketones that are used by the body as fuel - hence the term ketogenic.
This diet is a high fat diet with moderate amounts of protein. Depending on your carb intake the body reaches a state of ketosis in less than a week and stays there. As fat is used instead of sugar for fuel in the body, the weight loss is dramatic without any supposed restriction of calories.
The keto diet is such that it you should aim to get 60-75% of your daily calories from fat, 15-30% from protein and only 5-10% from carbohydrates. This usually means that you can eat only 20-50 grams of carbs in a day.
What can you eat on this diet?
The diet is a high fat diet that is somewhat similar to Atkins. However, there is greater emphasis on fats, usually 'good' fats. On the keto diet you can have
Olive oil
Coconut oil
Nut oils
Butter
Ghee
Grass fed beef
Chicken
Fish
Other meats
Full fat cheese
Eggs
Cream
Leafy greens
Non-starchy vegetables
Nuts
Seeds
You can also get a whole range of snacks that are meant for keto followers. As you can see from this list, fruits are restricted. You can have low sugar fruits in a limited quantity (mostly berries), but will have to forego your favorite fruits as these are all sweet and/or starchy.
This diet includes no grains of any kind, starchy vegetables like potatoes (and all tubers), no sugar or sweets, no breads and cakes, no beans and lentils, no pasta, no pizza and burgers and very little alcohol. This also means no coffee with milk or tea with milk - in fact, no milk and ice-creams and milk based desserts.
Many of these have workarounds as you can get carbohydrate free pasta and pizza, you can have cauliflower rice and now there are even restaurants that cater to keto aficionados.
What are the benefits of the keto diet?
If you are wondering if this diet is safe, its proponents and those who have achieved their weight loss goals will certainly agree that it is safe. Among the benefits of the keto diet you can expect:
Loss of weight
Reduced or no sugar spikes
Appetite control
Seizure controlling effect
Blood pressure normalizes in high blood pressure patients
Reduced attacks of migraine
Type 2 diabetes patients on this diet may be able to reduce their medications
Some benefits to those suffering from cancer
Apart from the first four, there is not sufficient evidence to support its effectiveness or otherwise for other diseases as a lot more research is required over the long-term.
Are there any side-effects of this diet?
When you initially start the keto diet, you can suffer from what is known as keto flu. These symptoms may not occur in all people and usually start a few days after being on the diet, when your body is in a state of ketosis. Some of the side-effects are:
Nausea
Cramps and tummy pain
Headache
Vomiting
Diarrhea and/or constipation
Muscle cramps
Dizziness and poor concentrations
Insomnia
Carbohydrate and sugar cravings
These may take up to a week to subside as your body get used to the new diet regime. You can also suffer from other problems when you start the keto diet - you may find that you have increased urination, so it is important to keep yourself well hydrated. You may also suffer from keto breath when your body reaches optimal ketosis and you can use a mouthwash or brush your teeth more frequently.
Usually the side effects are temporary and once your body acclimatizes to the new diet, these should disappear.
How safe is the keto diet?
Just like any other diet that restricts foods in specific categories, the keto diet is not without risks. As you are not supposed to eat many fruits and vegetables, beans and lentils and other foods, you can suffer from lack of many essential nutrients. Since the diet is high in saturated fats and, if you indulge in the 'bad' fats, you can have high cholesterol levels upping your risk of heart disease.
In the long-term the keto diet can also cause many nutritional deficiencies since you cannot eat grains, many fruits and vegetables and miss out on fiber as also important vitamins, minerals, phytonutrients and antioxidants among other things. You can suffer from gastrointestinal distress, lowered bone density (no dairy and other sources of calcium) and kidney and liver problems (the diet puts added stress on both the organs).
Is the keto diet safe for you?
If you are willing to forego your usual dietary staples and are really keen to lose weight, you may be tempted to try out the keto diet. The biggest issue with this diet is poor patient compliance thanks to the carbohydrate restriction, so you have to be sure that you can live with your food choices. If you simply find it too difficult to follow, you can go on a version of the modified keto diet that offers more carbs.
However, the keto diet is definitely effective in helping you lose weight. According to a recent study many of the obese patients followed were successful in losing weight. Any problems that they faced were temporary. If you do not have any significant health problems except for obesity and have been unsuccessful in losing weight following any conventional diet, the keto diet may a viable option. You must be absolutely determined to lose the weight and be prepared to go on a restricted diet as specified. Even if you have any medical problems, you can take your doctor's advice and a nutritionist's guidance and go on this diet.
Another study that was carried out for a longer time showed that going on the keto diet is beneficial in weight loss and also results in reduced cholesterol levels with a decrease in the bad cholesterol and an increase in the good cholesterol.
Is the keto diet safe for you? Most doctors and nutritionists are agreed that the keto diet is good for weight loss over the short-term. As for the long-term, more studies are needed. Do keep in mind that obesity is not an apt choice as it comes with its own risk of health problems.
keto ultra diet
Are you interested in losing weight? Are you tired of diets that advocate low or no fats and crave your high fat meats? You may well be considering going on the keto diet, the new kid on the block. Endorsed by many celebrities including Halle Berry, LeBron James and Kim Kardashian among others, the keto diet has been the subject of much debate among dietitians and doctors. Do you wonder if the keto diet is safe and right for you?
What is the ketogenic diet anyway?
You must be aware that the body uses sugar in the form of glycogen to function. The keto diet that is extremely restricted in sugar forces your body to use fat as fuel instead of sugar, since it does not get enough sugar. When the body does not get enough sugar for fuel, the liver is forced to turn the available fat into ketones that are used by the body as fuel - hence the term ketogenic.
This diet is a high fat diet with moderate amounts of protein. Depending on your carb intake the body reaches a state of ketosis in less than a week and stays there. As fat is used instead of sugar for fuel in the body, the weight loss is dramatic without any supposed restriction of calories.
The keto diet is such that it you should aim to get 60-75% of your daily calories from fat, 15-30% from protein and only 5-10% from carbohydrates. This usually means that you can eat only 20-50 grams of carbs in a day.
What can you eat on this diet?
The diet is a high fat diet that is somewhat similar to Atkins. However, there is greater emphasis on fats, usually 'good' fats. On the keto diet you can have
Olive oil
Coconut oil
Nut oils
Butter
Ghee
Grass fed beef
Chicken
Fish
Other meats
Full fat cheese
Eggs
Cream
Leafy greens
Non-starchy vegetables
Nuts
Seeds
You can also get a whole range of snacks that are meant for keto followers. As you can see from this list, fruits are restricted. You can have low sugar fruits in a limited quantity (mostly berries), but will have to forego your favorite fruits as these are all sweet and/or starchy.
This diet includes no grains of any kind, starchy vegetables like potatoes (and all tubers), no sugar or sweets, no breads and cakes, no beans and lentils, no pasta, no pizza and burgers and very little alcohol. This also means no coffee with milk or tea with milk - in fact, no milk and ice-creams and milk based desserts.
Many of these have workarounds as you can get carbohydrate free pasta and pizza, you can have cauliflower rice and now there are even restaurants that cater to keto aficionados.
What are the benefits of the keto diet?
If you are wondering if this diet is safe, its proponents and those who have achieved their weight loss goals will certainly agree that it is safe. Among the benefits of the keto diet you can expect:
Loss of weight
Reduced or no sugar spikes
Appetite control
Seizure controlling effect
Blood pressure normalizes in high blood pressure patients
Reduced attacks of migraine
Type 2 diabetes patients on this diet may be able to reduce their medications
Some benefits to those suffering from cancer
Apart from the first four, there is not sufficient evidence to support its effectiveness or otherwise for other diseases as a lot more research is required over the long-term.
Are there any side-effects of this diet?
When you initially start the keto diet, you can suffer from what is known as keto flu. These symptoms may not occur in all people and usually start a few days after being on the diet, when your body is in a state of ketosis. Some of the side-effects are:
Nausea
Cramps and tummy pain
Headache
Vomiting
Diarrhea and/or constipation
Muscle cramps
Dizziness and poor concentrations
Insomnia
Carbohydrate and sugar cravings
These may take up to a week to subside as your body get used to the new diet regime. You can also suffer from other problems when you start the keto diet - you may find that you have increased urination, so it is important to keep yourself well hydrated. You may also suffer from keto breath when your body reaches optimal ketosis and you can use a mouthwash or brush your teeth more frequently.
Usually the side effects are temporary and once your body acclimatizes to the new diet, these should disappear.
How safe is the keto diet?
Just like any other diet that restricts foods in specific categories, the keto diet is not without risks. As you are not supposed to eat many fruits and vegetables, beans and lentils and other foods, you can suffer from lack of many essential nutrients. Since the diet is high in saturated fats and, if you indulge in the 'bad' fats, you can have high cholesterol levels upping your risk of heart disease.
In the long-term the keto diet can also cause many nutritional deficiencies since you cannot eat grains, many fruits and vegetables and miss out on fiber as also important vitamins, minerals, phytonutrients and antioxidants among other things. You can suffer from gastrointestinal distress, lowered bone density (no dairy and other sources of calcium) and kidney and liver problems (the diet puts added stress on both the organs).
Is the keto diet safe for you?
If you are willing to forego your usual dietary staples and are really keen to lose weight, you may be tempted to try out the keto diet. The biggest issue with this diet is poor patient compliance thanks to the carbohydrate restriction, so you have to be sure that you can live with your food choices. If you simply find it too difficult to follow, you can go on a version of the modified keto diet that offers more carbs.
However, the keto diet is definitely effective in helping you lose weight. According to a recent study many of the obese patients followed were successful in losing weight. Any problems that they faced were temporary. If you do not have any significant health problems except for obesity and have been unsuccessful in losing weight following any conventional diet, the keto diet may a viable option. You must be absolutely determined to lose the weight and be prepared to go on a restricted diet as specified. Even if you have any medical problems, you can take your doctor's advice and a nutritionist's guidance and go on this diet.
Another study that was carried out for a longer time showed that going on the keto diet is beneficial in weight loss and also results in reduced cholesterol levels with a decrease in the bad cholesterol and an increase in the good cholesterol.
Is the keto diet safe for you? Most doctors and nutritionists are agreed that the keto diet is good for weight loss over the short-term. As for the long-term, more studies are needed. Do keep in mind that obesity is not an apt choice as it comes with its own risk of health problems.
keto ultra diet
Wednesday, May 1, 2019
Reasons to Choose Permanent Makeup
Reasons to Choose Permanent Makeup
Permanent makeup is a somewhat older type of technology that has continued to stick around. Permanent makeup classes teach those who tattoo to put ink on the face that looks as if it is makeup. While some people may seem permanent makeup as a technology for those who are lazy, those who take permanent makeup classes are not thinking of that; they are thinking of those who are unable to apply makeup on their own. Those who have trouble can be helped by permanent makeup.
Eyesight Problems
When it comes to makeup, eyesight is key. When people see bad makeup on someone, they will often ask themselves if the person can even see themselves. Some people have trouble seeing, and therefore have trouble applying makeup. Permanent makeup classes teach people to apply makeup so that people who have trouble seeing can consistently have the look of well-applied makeup.
Steadying Problems
When some people go through permanent makeup classes, they may not realize who they are helping. There are people, both young and old, that have trouble staying steady. Some people have conditions or problems that cause them to shake. Anyone who has tried putting on makeup while shaking will realize how hard this can be. Permanent makeup helps those who have steadying problems have a complete look, with makeup and all.
Allergy Problems
Those who have had allergy problems with jewelry will begin to understand the problem of those who are allergic to makeup. Some people are allergic to makeup, generally because of the materials in the makeup. The way that their bodies react to the makeup means that they cannot wear it. Permanent make up classes and permanent makeup can help these people to have the look of makeup without the actual makeup. Because they are not allergic to the ink that is used to tattoo on the face, they can handle the ink, and their bodies will not have the same issues as with makeup.
When it comes to simple, everyday tasks such as makeup, people tend to forget those who cannot do them. Because it is such a normal activity, those who cannot do it are often frustrated. Permanent makeup classes allow people to do more than tattoo makeup onto the face; permanent makeup classes allow those to help out people that have issues applying makeup.
Permanent makeup
Permanent makeup is a somewhat older type of technology that has continued to stick around. Permanent makeup classes teach those who tattoo to put ink on the face that looks as if it is makeup. While some people may seem permanent makeup as a technology for those who are lazy, those who take permanent makeup classes are not thinking of that; they are thinking of those who are unable to apply makeup on their own. Those who have trouble can be helped by permanent makeup.
Eyesight Problems
When it comes to makeup, eyesight is key. When people see bad makeup on someone, they will often ask themselves if the person can even see themselves. Some people have trouble seeing, and therefore have trouble applying makeup. Permanent makeup classes teach people to apply makeup so that people who have trouble seeing can consistently have the look of well-applied makeup.
Steadying Problems
When some people go through permanent makeup classes, they may not realize who they are helping. There are people, both young and old, that have trouble staying steady. Some people have conditions or problems that cause them to shake. Anyone who has tried putting on makeup while shaking will realize how hard this can be. Permanent makeup helps those who have steadying problems have a complete look, with makeup and all.
Allergy Problems
Those who have had allergy problems with jewelry will begin to understand the problem of those who are allergic to makeup. Some people are allergic to makeup, generally because of the materials in the makeup. The way that their bodies react to the makeup means that they cannot wear it. Permanent make up classes and permanent makeup can help these people to have the look of makeup without the actual makeup. Because they are not allergic to the ink that is used to tattoo on the face, they can handle the ink, and their bodies will not have the same issues as with makeup.
When it comes to simple, everyday tasks such as makeup, people tend to forget those who cannot do them. Because it is such a normal activity, those who cannot do it are often frustrated. Permanent makeup classes allow people to do more than tattoo makeup onto the face; permanent makeup classes allow those to help out people that have issues applying makeup.
Permanent makeup
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