How To Get More Plays on SoundCloud
Strategy 1: Make (Actually) Great Music
Controversial, but universally true. While it is possible to promote crap music, it never survives the ultimate test: the opinion of the audience.
No matter how much PR or marketing you give a track, if it’s really average, then nobody wants to listen, and you won’t get plays.
Never forget this golden rule of music promotion – your music is the marketing. You don’t just market music, it’s inherently linked to the promotion process.
Strategy 2: Leverage Existing Audiences
This might be confusing to say, but it’s true.
There are people who are always going to be better at marketing music than you. So don’t reinvent the wheel, use these people to your advantage.
People dedicate their lives to finding and sharing music to audiences that love it, so you.
Find channels on Soundcloud that can repost your music to larger numbers of people than you ever could. This could come in the form of
Repost channels
Other artists with bigger followings
Promotional channels
Labels/collectives
Playlisters
Strategy 3: Email is still King
How do you send a message:
that you know the recipient will get
that goes to a place they check very often
that is simple and clear
using something everyone has
that doesn’t rely on a platform that could be gone soon
The answer? Email. It’s old, but it’s still the best. How does this relate back to SoundCloud you might ask?
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