How to Identify Online Advertising Agencies
The Search for an Online Advertising Agency
The most traditional method for selecting any type of advertising agency is to select a range of candidates and then ask for presentations of their capabilities. This type of method is very time intensive and is difficult to manage and if you've interviewed many companies, you may have difficulty remembering what each company actually said during a series of long presentations. Another problem is that since the agency won't know exactly what services you are looking for, they'll list everything they do, making their presentations too unfocused to provide any real value. You can save valuable time and make your life easier focusing your search.
Online Advertising Agencies - What do they do?
Online agencies can perform a multitude of services for you, but very seldom will you want them to do everything in their roster of services. It will help to decide, in advance of the presentations, exactly what support services that you will need from the agency. Many of the typical services provided by web marketing agencies are not difficult (article marketing, for example), and you will save money if you handle this kind of activity in-house. If you are a complete novice in some areas, you can pay your agency for guidance but still do the hands-on work yourself.
Typical Online Advertising Agencies Services
Depending on the size of the agency that you are considering, most Internet agencies offer a wide range of services: web design, keyword research, sitemaps, metatag placement, Google AdWords, Yahoo search marketing, email marketing, site content management, cost per click marketing and domain name registration. This is a partial list of services that is constantly expanding as new trends such as Web videos become a new player in Web marketing.
Selecting Project or Hourly Billing
If you are planning to have a long-term relationship with your agency, you may want to select hourly billing. Hourly billing allows you to track projects from a standpoint of both cost and time. You want to know about what you're paying for and what are the most expensive services you request. A long term goal for any company should be to bring as many services in-house as possible. Hourly billing lets you make informed decisions about what services should remain with the agency and which activities you should take over.
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